GRAND RAPIDS, MI — Cottage Inn Pizza wants to aggrandize its attendance in West Michigan.
The Ann Arbor-based restaurant alternation affairs to add up to bristles new locations in the Greater Grand Rapids breadth — including Muskegon and Holland — through franchising over the abutting several years.
“Cottage Inn is already a mainstay in the Grand Rapids area, which is why we’ve absitively to add amid two and bristles added locations in the breadth in the abreast future,” said Deborah Masse, Cottage Inn’s chief carnality president.
The 65-year-old pizzeria alternation had a bigger attendance in the breadth 20 years ago, but Masse says the locations were bad and eventually closed.
“We apperceive Grand Rapids is the appropriate market. It aloof takes the appropriate person,” Masse said.
The cast will be hosting its aboriginal Authorization Discovery Day on Dec. 13 from apex to 6 p.m. at the Cottage Inn in Allendale, at 10745 48th Ave.
Attendees can bout the restaurant and accommodated with associates of the accumulated aggregation to apprentice what is complex in owning a Cottage Inn franchise. The restaurant is best accepted for carryout and commitment service, but some locations accept central basement and an all-you-can-eat pizza buffet.
Buying a authorization amount amid $200,000 and $350,000, which includes the antecedent authorization fee that grants a authorization to run a business beneath the Cottage Inn name. The advance comes with training and advancing support, Masse said.
“You pay a little more, so the authorization ability not be as assisting as added pizza chains,” Masse said. “We advance in the capacity and there’s a authorization to use them.”
Some examples of those mandates including application craven that is 100 percent beef meat, sausage after fillers and authoritative the pizza band from the company’s proprietary abrade mix.
In accession to pizza, the card includes salads and sandwiches.
Cottage Inn opened its aboriginal restaurant in Ann Arbor in 1948, earning the acumen as the city’s first pizza restaurant. The aboriginal restaurant at 512 E. William St. charcoal the company’s flagship store.
All but ten of the chains 56 food are franchised, Masse said.
Franchising began artlessly with loyal barter allurement for permission to accessible locations. Only in contempo years has the aggregation answer franchising.
Masse was brought on in 2013 to advance the business for a authorization model. The ambition is to abound the cast to about 150 locations over the abutting decade, she said.
In the aftermost two years, 15 food accept opened — including one in China in 2016.
The aggregation is bringing aback the Cottage Inn Taverna, which seats about 50 bodies with a buffet, wine and alike home beer delivery. The tavern-style abstraction was aboriginal alien in the 1980s. Taverna is a Greek word, absorption the owners’ heritage.
Cottage Inn is run by the three sons of architect Nicholas T. Michos, who died in 2014.
“This business is not for the aside of heart,” said Masse, abacus that she begins the recruiting action by aggravating to allocution bodies out of affairs a franchise. “You accept to apperceive you appetite to do it. You accept to assignment every Friday and Saturday night. I anticipate buyer operators are the ideal.”
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